Transforming

News

The Partnership Brokers Association consists of far more than learning and training – however important those two elements are. It also seeks to work with the growing number of partnership brokers to challenge and change the partnering environment – whether at an  organisational, sectoral, national or international level.

Cartoon by Shiung Low

The Association’s advocacy campaign is:

  • Leveraging the global network of partnership brokers to put information (about the added value of effective brokering on sustainable development partnerships)  in the public domain;
  • Engaging with policy makers, donors and decision-makers in all sectors to promote partnership brokering and positively impact and influence partnerships, systems and the enabling environment;
  • Creating regional networks and profile for the partnership brokering work – with events, symposia and workshops run by training course graduates and accredited partnership brokers.

Target audiences

There are a number of audiences for the partnership brokering advocacy campaign:

  • Individuals acting as partnership brokers (already or potentially) who are not yet part of the PBA network;
  • Multi-stakeholder partnerships operating in different contexts wanting to benefit from a better understanding of how good partnership brokering (internal or external to the partnership) can assist;
  • Organisations in all sectors operating as partners who may themselves be increasingly taking on the internal brokering role;
  • Donors & International Agencies investing in partnerships who may be considering re-framing their role to be more of a broker of resource mobilisation;
  • Policy and other decision-makers looking for partnership solutions where such approaches have, to date, fallen short of expectations – perhaps as a result of poor process management.

Additionally, the campaign is engaging the media, academics and other opinion formers as well as those benefiting from partnership activities.

Focus

We believe that the fundamental story underpinning the advocacy campaign is the dynamic role of the partnership broker in:

  • Promoting and benchmarking good practice;
  • Managing the partnering process in different ways according to the phase in the Partnering Cycle;
  • Helping to scale and mainstream partnerships to maximise impact and sustainability of outcomes;
  • Assisting partners in assessing their partnerships in terms of innovation, effectiveness, efficiency and ‘value add’ to all those involved.
  • Continuous reflection, enquiry and learning about partnership brokering as a paradigm that they can contribute to partnerships worldwide.

To have maximum impact, our core communications effort will focus on:

  • Disseminating evidence of the key contribution of good brokering to the effectiveness and efficiency of a partnership;
  • Articulating the case for partnering and brokering as viable solutions to achieving progress in sustainable development;
  • Promoting practical applications of good brokering practice by providing access to approaches, frameworks, resources and original thinking.

Campaign Ambassadors

By December 2012 our aim is to identify and equip 50 ambassadors from the alumni network. Campaign Ambassadors will help to drive the campaign in their sectors and regions. There are several benefits for Ambassadors:

  • Enabling them as partnership brokers to be ‘on the ball’, aware of what is new and remain ahead of developments;
  • Being part of a transformational movement, with greater potential for: influence, changing the enabling environment and developing new ideas;
  • Giving their own partnership brokering work more focus & drive as well as opportunities to grow their own influence.

Ambassadors will be supported by the Association and will be able to access resources. These include papers and research reports as well as a case study bank.

You can join the advocacy campaign by:

Milestones

Watch this space! (and let us know of milestones in your own campaigning activities)